The Benefits of Roadmapping

  • Flexibility: There are three main types of Roadmap - for markets, technology, and products - but they can be developed for any walk of life. They are equally relevant and valuable to companies, public bodies and cross-sector groups alike.
  • Scalability: Roadmapping can be applied at many scales - from a single technology, or societal challenge, through sectors, to economies and societies as a whole.
  • Resilience: By explicitly recognising that there can be multiple routes towards the same outcomes, Roadmapping is a robust tool to use in any area of rapid change. A Roadmap is accordingly likely to have a longer shelf-life than a project plan or strategic plan.
  • Engagement: Diverse perspectives are desirable - even essential - to the success of Roadmapping initiatives. Roadmapping is particularly strong at interfaces between sectors (e.g. industry, research and public policy) where no one organisation can possibly have a complete understanding of all of the Roadmap components.
  • Collaboration: Roadmapping is at its most powerful where the focus is on co-creation. This enables not only capture of the key components - drivers, outcomes, actions, capabilities and promoters - but also effective deliberation on all of them.
  • Connections: Roadmapping identifies and exploits the connections and interdependencies between 'technology push','market pull', current trends, foresight, and strategic actions. The Roadmap becomes more than the sum of its components.
  • Networking: Bringing together people with diverse perspectives to co-create a Roadmap helps to kick-start networks to deliver shared outcomes. Our approach produces not only the analysis but also the actions and the necessary buy-in for implementation.
  • Ongoing relevance: While the initial focus may be on a one-off event, Roadmapping is best seen as a 'rolling' process. Any one or more of the individual components can be revisited and the Roadmap adjusted as necessary in response to changes. Properly managed, a Roadmap can provide an enduring touchstone for activity in the sector or sphere for which it has been prepared.
  • Visualisation: Roadmaps can be presented - at a high level - in strong visual formats which are powerful aids to communication.
  • Coherence: Roadmaps provide a framework for disparate activities, such as capability development, long-range planning, and budget prioritisation. They provide a central unifying and rallying point.
  • Identity: Roadmaps can help co-create a strong identity for a function, organisation or network.